Start With Yourself by Emma Grede 

Start With Yourself: A New Vision for Work & Life by Emma Grede — a game-changing, no-BS guide to unlocking real success on your own terms.

New York Times bestseller. Praised by Oprah Winfrey.

Emma Grede grew up in East London as the child of a working-class single mother, left school early, and dropped out of fashion college because she couldn’t afford it. Today she is one of America’s richest self-made women, cofounder and CEO of Good American, founding partner of SKIMS, and host of the Aspire with Emma Grede podcast — all while raising four children.

In Start With Yourself, she shares the mindset that made the difference. This is not another list of hustle tactics. It is a practical framework for getting clear on what you actually want, managing your emotions, dismantling the “Old Thoughts” that hold you back, and taking consistent action toward the life you deserve.

Honest, direct, and deeply personal, Grede shows how putting yourself first is not selfish — it is the foundation for meaningful work, better relationships, and lasting success. Whether you are building a business, navigating a career, or simply trying to design a life that feels like your own, this book gives you the tools and the permission to start where it matters most: with yourself.